期刊目錄列表 - 31~41期(1986-1996) - 第四十一期 (1996)
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有捐血意圖卻未捐血的信念探究
作者:呂昌明(國立臺灣師範大學衛生教育學系教授)、李碧霞(私立臺北醫學院護理學系講師)、陳錫琦(私立華梵人文科技學院講師)

摘要:

本研究旨在瞭解有捐血意圖而未付諸實行者的原因,乃依陳述的捐血意圖與實際的捐血行為,將受測者細分為有捐血意圖而未捐血者(N=86)、有捐血意圖且實際捐血者(N=40)、無捐血意圖且未捐血者(N=131)和無捐血意圖而有捐血者(N=1,未分析),以理性行為理論來剖析這些群體對捐血的行為信念、結果評價、規範信念及依從動機。研究結果顯示,有捐血意圖者中,實際捐血者與未捐血者的認知是有顯著差異的,最主要是反映在捐血可使心情愉快、會造成貧血與感染疾病的三項信念,以及對捐血免費做一次健康檢查的評價;而且有捐血意圖者對捐血的正向信念認知,均優於無捐血意圖者。要規範有效的捐血計畫,應重視上述群體間的差異。

關鍵詞:理性行為理論、捐血行為、意圖、行為信念、結果評價、規範信念、依從動機

《詳全文》

Journal directory listing - Volume 31-41 (1986-1996) - Volume 41 (1996)
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The Perceived Beliefs of Those Who Intend to Donate Blood but Do Not
Author: Chang-Ming Lu, Pi-Hsia Lee, Si-Chi Chen(Department of Health Education, National Taiwan Normal University)

Abstract:

The purpose of this study was to explore the reasons for students who intend to donate blood but fail to carry out this intention. Subjects were classified into 3 groups based on their intention and actual blood donating behavior: positive intention and in-congruent behavior(N=86), positive intention and congruent behavior(N=40), and nega-tive intention and congruent behavior(N=131). One subject who did not intend to do-nate blood but actually did was excluded from this study. The Theory of Reasoned Action was adopted to identify the subjects attitudinal beliefs of donating blood, evalua-tion of the associated consequences, and their normative beliefs and motivation to com-ply with these norms. One-way ANOVA analysis indicated significant difference be-tween inactive and active positive intenders in their beliefs. Those with blood donating intentions tended to identify more advantages than negative intenders. Special atten-tion should be paid to the difference among various aggregates, in order to implement an effective blood donating program.

Keywords:The Theory of Reasoned Action, blood donating behavior, intention, behavioral beliefs, subjective norms, normative beliefs, motivation to comply