The Perceived Beliefs of Those Who Intend to Donate Blood but Do Not Author: Chang-Ming Lu, Pi-Hsia Lee, Si-Chi Chen(Department of Health Education, National Taiwan Normal University)

Abstract：

The purpose of this study was to explore the reasons for students who intend to donate blood but fail to carry out this intention. Subjects were classified into 3 groups based on their intention and actual blood donating behavior: positive intention and in-congruent behavior(N=86), positive intention and congruent behavior(N=40), and nega-tive intention and congruent behavior(N=131). One subject who did not intend to do-nate blood but actually did was excluded from this study. The Theory of Reasoned Action was adopted to identify the subjects attitudinal beliefs of donating blood, evalua-tion of the associated consequences, and their normative beliefs and motivation to com-ply with these norms. One-way ANOVA analysis indicated significant difference be-tween inactive and active positive intenders in their beliefs. Those with blood donating intentions tended to identify more advantages than negative intenders. Special atten-tion should be paid to the difference among various aggregates, in order to implement an effective blood donating program.

Keywords：The Theory of Reasoned Action, blood donating behavior, intention, behavioral beliefs, subjective norms, normative beliefs, motivation to comply

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