Journal directory listing - Volume 31-41 (1986-1996) - Volume 41 (1996)

The Perceived Beliefs of Those Who Intend to Donate Blood but Do Not Author: Chang-Ming Lu, Pi-Hsia Lee, Si-Chi Chen(Department of Health Education, National Taiwan Normal University)

Abstract:

The purpose of this study was to explore the reasons for students who intend to donate blood but fail to carry out this intention. Subjects were classified into 3 groups based on their intention and actual blood donating behavior: positive intention and in-congruent behavior(N=86), positive intention and congruent behavior(N=40), and nega-tive intention and congruent behavior(N=131). One subject who did not intend to do-nate blood but actually did was excluded from this study. The Theory of Reasoned Action was adopted to identify the subjects attitudinal beliefs of donating blood, evalua-tion of the associated consequences, and their normative beliefs and motivation to com-ply with these norms. One-way ANOVA analysis indicated significant difference be-tween inactive and active positive intenders in their beliefs. Those with blood donating intentions tended to identify more advantages than negative intenders. Special atten-tion should be paid to the difference among various aggregates, in order to implement an effective blood donating program.

Keywords:The Theory of Reasoned Action, blood donating behavior, intention, behavioral beliefs, subjective norms, normative beliefs, motivation to comply

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